A celebration of culinary innovation, sustainability, and value-driven dining unfolded at our recent showcase event, “Aussie Red Meat – The Value Choice for Food Business.” Hosted in collaboration with Meat & Livestock Australia (MLA), the Australian Department of Agriculture, Fisheries and Forestry (DAFF), and the Victorian Government Trade and Investment, the event offered fresh inspiration and practical insights for Thailand’s food professionals.
More Than Just a Premium Ingredient
This wasn’t just another meat showcase; it was a knowledge-sharing forum where food operators discovered how Australian red meat can transform from a premium cost item into a value-rich kitchen staple—by embracing the “Smart Cuts, Smart Profits” philosophy, chefs and restaurateurs learned how secondary cuts can drive profitability without compromising on quality or creativity.
A Culinary Stage of Innovation
Throughout the day, Thailand’s top culinary talents, including our very own Aussie Beef Mates and Lambassadors, brought bold ideas to life. Their inventive use of Australian beef and lamb sparked conversations around menu innovation and cost-effective cooking techniques. From tender slow-cooked dishes to inventive Thai fusion plates, the results were both delicious and commercially savvy.
From Farm to Future
Alongside flavour, sustainability was a core thread of the event. Guests were introduced to Australia’s bold ambition of net-zero emissions in red-meat production, with over 78% of producers already making substantial progress through regenerative practices and transparent supply chains. It’s a model that aligns with the growing consumer demand in Thailand for environmentally conscious sourcing and food safety.
What's Next: Phuket on the Horizon
Following the momentum of this successful gathering, all eyes now turn to The Great Steak Escape: Phuket Edition, set for February 2026. The upcoming experience promises even deeper immersion, think hands-on butchery, strategic kitchen workshops, and a closer look at how Aussie red meat can support efficiency and excellence at every level.
Explore the Flavours at Home
Want to taste what the chefs served? We’ve compiled all the featured recipes from the event so you can recreate the magic in your own kitchen.
