MLA partnered with Big C to launch the “GOT BEEF? LET’S GO!” campaign celebration of Shopee Cup 2026–27. The campaign engaged football fans through premium Aussie beef experiences, featuring a cooking show and sampling by Chef Shop - Nichakarn Numsabcharoenchai, a Gachapon activity, and exclusive promotional rewards for Big Point members also had the chance to win premium merchandise. While the top 2 highest-spending members each month received an exclusive football signed by Jay Chanathip Songkrasin.
Bangkok, Thailand 16 October 2026 – Meat & Livestock Australia (MLA) in collaboration with Big C, officially launched the “GOT BEEF? LET’S GO!” campaign at Big C Ekkamai to celebrate the excitement of the Shopee Cup 2026–27 and bring football fans together through great food, friendship, and unforgettable match-day moments.
The campaign aims to strengthen connections among football enthusiasts by creating memorable experiences that unite fans through their shared passion for the game. As part of the celebration, the customers are invited to enjoy premium Aussie beef dishes specially crafted by Chef Chop, showcasing the quality and great taste of Aussie beef. The customers can enjoy the activities at the booth, including:
- Live cooking demonstrations by Chef Chop
- Aussie beef sampling
- Exclusive promotions on Aussie beef products
- Special campaign activities and giveaways
The “GOT BEEF? LET’S GO!” campaign will be held across three Big C locations:
- 16 – 18 October 2026 at Big C Ekkamai
- 30 October – 1 November 2026 at Big C Rama 4
- 11–13 December 2026 at Big C Fashion Island
Activity Highlights:
Live Cooking Show & Sampling featuring special Aussie beef dishes created by Chef Chop, showcasing the versatility of Australian Topside and Rump Cap ‘Picanha’. The customers can enjoy live demonstrations and sample Aussie beef dishes.
Menu : Miso Ginger Aussie Beef Roast with Bake Potato
Menu : Aussie Beef Steak with Corn Salad
Gachapon Lucky Draw : buy any Aussie beef get 1 Gachapon spin to win the prize.
Special Promotions
- Spend on Aussie beef get Shopee Cup x Aussie Beef Cooler Bag free
- Spend THB 350 on Aussie beef get a Limited Edition UV Umbrella (valued at THB 590) free
- Spend THB 650 on Aussie beef get a Tote Bag (valued at THB 790) free
- Exclusive for Big Point Members: The top 2 spenders each month will receive an exclusive football signed by Chanathip Songkrasin.
Promotion period: From today until 30 December 2026, or while stocks last
